The Background to our horse race betting system.

The Each Way Effect concept came about in 2005 during a get together of four old friends during a hastily arranged day out at Newmarket Racecourse. As we studied the day's racecard we realised it was going to take something special to come out of the day with a profit.

There were eight races on the card, five of which were handicaps with the lowest field being fourteen runners. Two of the others were maiden races with fields of twelve and fifteen runners and the final races was a classified stakes with only six runners, of which three were 6-4, 7-4 and 5-2 at the odds.

Our advantage was that all four racegoers either owned horses at the time or had owned them in the past and it was still the greatest passion in their lives. This gave us the “edge” we needed to place our bets in a way that would give the safest and surest way to winnings.

We decided to pool our bets together on the day and bet each way apart from the six-runner race. We all came away with a profit at the end of the racing simply because we picked four placed horses out of the 8 races, but had no winners.

Feeling pleased with ourselves we booked in a restaurant for an after races meal and as we discussed the day's events throughout the evening we were all in agreement that you don't actually have to win horse races to produce a profit. The method of betting we had followed had proved good enough to put us in profit, and we decided to investigate the mathematical possibilities of a system designed to “beat the odds” over the longer term.

Three years on and many thousands of pounds invested, we have devoted our time to developing our strategy, which we call “The Each Way Effect”. We will have all invested in horses which open at generous odds in the betting ring and which have been specifically trained for the race. They will be running to win. The success rate we have enjoyed over the past years has been steady and reliable and we now wish to share that knowledge with others, on a strictly limited basis in order to preserve the odds.  By becoming a Member of The Each Way Effect you join a small but elite consortium of friends who will share our information.

We are not fools however, and realise that horses and jockeys do have bad days and nothing is ever guaranteed. We are not claiming to be able to pick winners every time, nobody can!  Our system relies on the longer term investment and has shown to give good returns over the past few years. It is not a “get rich quick” scheme, but should be regarded as investing in stocks and shares, where short term fluctuations can be expected.